More recently, in September 2013, Rakuten acquired borderless digital content platform, Viki, which now reaches 65% of its 30 million monthly users through mobile devices. It also acquired, an Europe-based video-on-demand and streaming service. You will either: Automatically receive a 6-digit code via an SMS or a phone call. If your country code isn’t shown automatically, or it’s wrong, you will need to update it manually. Created by Viber Media, it allows users to connect globally and send free messages, stickers, photos, videos share locations and make free calls.This is expected to help Rakuten penetrate new markets with multiple digital content offerings, in combination with its e-commerce and financial services platforms.Rakuten chairman and CEO, Hiroshi Mikitani said: “Viber has introduced a great sticker market and has tremendous potential as a gaming platform,” amidst other qualities such consistent quality.“This makes Viber the ideal total consumer engagement platform for Rakuten as we seek to bring our deep understanding of the consumer to vast new audiences through our dynamic ecosystem of Internet Services,” said Mikitani.Viber CEO and founder, Talmon Marco also highlighted Rakuten’s dominance in Japan as well its global ambitions.Rakuten began its march into global digital content in 2012 with the acquisition of eReading services Kobo Inc, which offers four million eBooks, magazines and newspapers. Enter your phone number (without the first zero). This is its latest move into the digital content space, following its acquisitions of Kobo,, and Viki.Viber currently has a global user base of 300 million registered users. Each month, hundreds of millions of people connect, for free, with their loved ones via messaging, high-quality voice and video calls, and more. Rakuten has appointed messaging and VoIP company Viber for US$900 million. Viber is a calling and messaging app that connects peopleno matter who they are, or where they’re from.
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